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Fresh, unique content is the most valuable part of any website. By creating material that is unlike any other information on the internet, value is provided to readers and page rank is improved as well. Creating all that unique text takes time and some talent, which is why it is important to know how to protect such important effort. It is no surprise that plagiarism of this type of information happens all over cyber space; because of this, it is valuable to know how to not be a victim of theft of created material and what to do should it happen.

Why Protect Content

There are two important reasons why website content should be protected: it is copyrighted and it could create duplicate postings.

Copyrighted Material - Any written work that is created is copyrighted to the published author. This means that unless explicit permission has been granted by the copyright holder, anyone else taking such posted or printed material and using it elsewhere is essentially stealing.

Duplicate Content - For any author working hard to create great articles to help rank a website, theft of material can actually work against all such efforts. Not only does duplicated internet information make it harder for original pages to get recognition from Google, it has actually happened that stolen material placed on a competing website ranked higher than the original text. So every effort should be made for authors to maintain their rights as copyright holders and act accordingly when the theft of written content is discovered.

How to Protect Content

Every website should have a copyright notice in its footer stating that other than where noted (in the case of information used from creative commons and public domain), all content is the property of the website owner and that use of such text without permission is prohibited. It is recommended to add a similar statement at the end of every article, blog post and page so there is no mistaking whether or not there is an implied copyright. Authoring written material through Google Authorship can help ensure that readers know who created it as well as remove duplicate content penalties faced when material is stolen and re-posted elsewhere.

Dealing with Content Theft

When it has become evident that copyrighted material has been used by someone else, the question then remains as to what to do about it. Proof of the infringement via screen shots is needed as is proof of ownership of the content as well, which can be a little more difficult. Proof of copyright can usually be provided by having access to original media files, proof that copy or text was created specifically for a particular website, and index dates shown as prior to those of the website in question can support the case that theft has occurred.

Contact the infringing website and explain the situation; that may be enough to have duplicate, stolen content removed as the offending publisher may not have known that the material belonged to someone else and may be completely willing to remove it. Should a problem develop including any reluctance to remove material, the offending website's hosting company should be contacted and advised of the issue, which usually gets results. A DMCA - Digital Millennium Copyright Act - complaint can be filed as well if necessary.

Website ownership can be a tireless job: challenges to handle, improvements to identify and implement, and quality content that needs to be posted - all this must happen for any internet presence to serve its purpose. So keeping track of the theft of written text is essential to be sure that published material is not wasted helping another website in what is a highly competitive digital environment!

Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Houston SEO, go to the main website at: http://www.webunlimited.com.

Article Source: http://EzineArticles.com/?expert=Chris_M_Hunter

Business journal is an out of this world on-line promoting tool that saves you thousands of greenbacks however provides nice business opportunities in exactly one click. Blogs are easy, made-to-order and versatile medium for disseminative helpful data for effective positioning of your merchandise within the market.

Companies participating in business blogging have a certain edge over its competitors.  Here are some advantages:

Word-of-Mouth. In a very survey, there are presently fourteen million blogs with 8000 additional being side on a daily basis and concerning thirty p.c of the fifty million users are journal readers. Imagine what quantity gain your company can have, if your merchandise is publicized through blogs. With web, data spreads thus quickly particularly if a formidable write-up goes along with your product. Presently your blogs are going to be passed on to many attainable customers.

•         Awareness and loyalty.  Open communication along with your customers creates trust and loyalty among them. Being there to retort to their queries and comments create all the additional willing to do your merchandise and services.
• Feedback. Blogs is nice for market research and reviews. It might be easier to boost on your merchandise if you observe your customers’ thinking and behavioral patterns. you'll additionally take immediate action to your customers’ considerations.
• Community halo-effect. Bloggers are affordable, friendly and useful. they're over willing to make blogosphere of comments relating to your product. The sole issues you have got to try and do is embrace and take active half within the culture and your product can certainly be thought of in their next stop to the market.

For higher promoting results, actively promote your business journals by submitting your blogs to blog search sites and directories. don't forget to stick in along with your blogs, your URL. Make certain that your blogs contain exclusive data with price and are forever updated to stay readers pop in, scan up your journal, go to consequent and click on once more for updates.

Blog is sort of a setup booth within the biggest trade extravaganza on earth every day. Promoting potentialities are simply round the corner waiting to strike your sale scales up.

The very easy Syndication (RSS) feeds are vital too in conjunction along with your blogs to urge the simplest edges. Use effective keyword phrases to come up with high ranking standing within the computer program traffic. During this means you have got higher probabilities of individuals finding your web site resulting in your blogs. Additional traffic means that additional potential sales.

For this to achieve success, you'll use RSS for news update feeds which might be scan through RSS reader application. This is often a really great tool for business and web marketers likewise.

If you're already convinced with the potentials of business blogs for promoting and targeting sales increase, your company is currently able to begin blogging. But first, you have got to be in tune along with your company’s business objectives and confirm if blogging can very assist you win your goal.

1. Many blogs are dedicated to teaching individuals the do’s and don’ts of blogging, scan them! Embrace            
        in your reading materials blogs that are consumer-based too to administer you a plan.

2. Setup many check blogs at once.

If you’re initial undertake with blogs worked well, you'll currently begin putting in place your blogs.

1. Study journal style. Journal hosting services give pre-designed templates. However if you choose for paid journal service, you'll raise your creator to style and layout your journal website to match the company’s identity and desires.

2. Opt for a subject. It’s smart to possess a line-up of topics you would like for your blogs however make certain they're in consonance along with your business objectives. This may be a check of your flexibility and open-mindedness since results is also going against the set objectives.

3. Keep in mind the subsequent safety measures in blogging

• Legal problems are generally concerned in blogging; it's safer to incorporate disclaimers and limitations of liabilities;
• Corporate communication and legal department are accountable in educating the senior management on however blogs would possibly have an effect on business;
• Create journaling policies; set limits on World Health Organization gets to blog and what data are allowed to be created public;
• Avoid outright promoting journal otherwise you can turn away your readers;
• Make content updated, relevant and fresh;
• Reinforce the company’s core values; and,
• Encourage workers to use it.

4. Begin blogging and complete twenty posts before planning to promote.

5. Begin promoting.

6. Frequently monitor the approaching ins and outs of readers and obtain updates. Then, live your results.

7. Alter if required. you'll forever play along with your styles within the journal website as long because it
        remains to match the company’s identity.

8. Try to be in keeping with your topic all the time.

9. Try and have unrelated topics with general and broad charm.

10. Schedule updates frequently. Monday, Wednesday and Thursday would be best to update blogs.