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SEO plays a big role in online marketing. In fact, it is considered as one of the major tool for the making the marketing campaign a success.

Moreover, this is a useful tool which can really make your business soar. On the other hand, if used incorrectly, it can also leave your business in chaos.

And, even if your website is well-designed and comes complete with good relevant content, it still needs more. Sure, these two aspects for building a website are really essential, but you also have to do something to make your site rank in search engines.

You can make your page to rank high by driving more traffic to it. Now, to get traffic, you have to promote your site using strategies which you can learn from marketing experts such as the Houston SEO marketing service provider.

However, although you can get the services of professional SEO marketers in Houston, it is still advisable for you to learn something about search engine optimization. In this regards, here are some tips which will help you improve your business by directing traffic to your website.

• First of all, you must acquire inbound links. Keep in mind that the more inbound links you can get from popular websites, the easier it will be to attain top ranks from search engines. The number of links that you can get will also improve the credibility of your business.

• Another important facet of search engine optimization is social bookmarking. This makes it simpler for your guests to bookmark your pages. Apart from this, you will also get additional benefit once you submit your website to social bookmarking sites.

• Lastly, article submission to article directories is also a sure way to get traffic and gain new customers. It is really a search engine optimization strategy that works. Also, through submitting useful and relevant articles to directories online, you will be able to reach a wider audience. Take note that the more readers you have the more potential clients and higher sales you will get.

Want to learn more about Houston SEO internet marketing firm which will help improve your website? Get free information here SEO Consulting Services

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Fresh, unique content is the most valuable part of any website. By creating material that is unlike any other information on the internet, value is provided to readers and page rank is improved as well. Creating all that unique text takes time and some talent, which is why it is important to know how to protect such important effort. It is no surprise that plagiarism of this type of information happens all over cyber space; because of this, it is valuable to know how to not be a victim of theft of created material and what to do should it happen.

Why Protect Content

There are two important reasons why website content should be protected: it is copyrighted and it could create duplicate postings.

Copyrighted Material - Any written work that is created is copyrighted to the published author. This means that unless explicit permission has been granted by the copyright holder, anyone else taking such posted or printed material and using it elsewhere is essentially stealing.

Duplicate Content - For any author working hard to create great articles to help rank a website, theft of material can actually work against all such efforts. Not only does duplicated internet information make it harder for original pages to get recognition from Google, it has actually happened that stolen material placed on a competing website ranked higher than the original text. So every effort should be made for authors to maintain their rights as copyright holders and act accordingly when the theft of written content is discovered.

How to Protect Content

Every website should have a copyright notice in its footer stating that other than where noted (in the case of information used from creative commons and public domain), all content is the property of the website owner and that use of such text without permission is prohibited. It is recommended to add a similar statement at the end of every article, blog post and page so there is no mistaking whether or not there is an implied copyright. Authoring written material through Google Authorship can help ensure that readers know who created it as well as remove duplicate content penalties faced when material is stolen and re-posted elsewhere.

Dealing with Content Theft

When it has become evident that copyrighted material has been used by someone else, the question then remains as to what to do about it. Proof of the infringement via screen shots is needed as is proof of ownership of the content as well, which can be a little more difficult. Proof of copyright can usually be provided by having access to original media files, proof that copy or text was created specifically for a particular website, and index dates shown as prior to those of the website in question can support the case that theft has occurred.

Contact the infringing website and explain the situation; that may be enough to have duplicate, stolen content removed as the offending publisher may not have known that the material belonged to someone else and may be completely willing to remove it. Should a problem develop including any reluctance to remove material, the offending website's hosting company should be contacted and advised of the issue, which usually gets results. A DMCA - Digital Millennium Copyright Act - complaint can be filed as well if necessary.

Website ownership can be a tireless job: challenges to handle, improvements to identify and implement, and quality content that needs to be posted - all this must happen for any internet presence to serve its purpose. So keeping track of the theft of written text is essential to be sure that published material is not wasted helping another website in what is a highly competitive digital environment!

Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Houston SEO, go to the main website at: http://www.webunlimited.com.

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