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Educating yourself about SEO friendly strategies can help your website to attract online traffic.

Produce excellent content

The content must be very well written because more users will benefit from it, which will help in attracting more inbound links. Google has developed exceedingly effective ways of evaluating the usefulness and the quality of written content. Use the keyword scarcely and replace it with other synonyms if the keyword appears too frequently.

Content and more content

Google likes good quality text with a few links, and considers websites that add new content frequently to be more valuable than those that add content sporadically. You can set a realistic goal for content you must upload and then stick to your plan. This could range from one article a day or every week, depending on how motivated you are. Ideally, each page can be between 500 to 1500 words.

Use H1 tags

When you use the H1 tag on your page, it makes your text larger, and search engines interpret it as the main title of your page. You must ensure that the words in the title with the h1 tag also come up in the text. It is a good idea to use H2 and H3 for other headings in your content, making it hierarchical.

Keyword density

Your targeted keywords should appear in the text a few times, but not too frequently. Keyword stuffing is one of the worst things you could do, as it completely ruins your site's credibility and Google identifies it as spam. Using the keyword in the first and last paragraphs and twice in between is sufficient. You can also check the keyword density by using the keyword density tool.

Split long articles

Some articles are very long because of the nature of the topic. In this situation, the best strategy would be to split the writing into a number of pages, one for each sub heading. This will help you to feature in more search engine results because Google will consider each page to be a different article.

Avoid Flash

Search engines cannot read files in Flash, so any text on your page that uses Flash won't provide you any advantage for SEO. Flash-based websites are very frustrating for users because the pages take forever to load. HTML based sites are more user-friendly.

Adopting the above tips can only help gain you some positive ground for improving your overall SEO and whilst many web designers and web design companies overlook the basic fundamentals of good SEO, the above should serve to provide a helpful checklist.

Max Chohan is a highly experienced web designer and graphic designer in Dubai who has works for a leading web design company in Dubai and graphic design company in the region. His expertise includes extensive experience in designing and developing both mobile and desktop websites with integrated graphic design solutions.

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